Fallow

Privacy Policy

Last updated: August 2026

How we handle your data

Fallow (fallowperfume.com) is a small independent artisan perfume brand. We take your privacy seriously and collect only what we need to run this site. We do not sell or share your data with advertisers.

Questions? Contact us at [email protected]


The only data we hold

The only personal data Fallow stores is what you voluntarily submit in a review. We do not collect or store any other personal information.

When you submit a review, the following is saved and publicly displayed on the site:

  • Your name (as entered)
  • Your review text
  • Your star rating
  • The fragrance you selected
  • Submission timestamp

Reviews are stored in Google Firebase Firestore. Do not include personal contact details in your review. To request removal or correction of your review, email [email protected] — we will respond within 30 days.


What Google may collect

We use two Google services that may independently process data about your visit. We do not receive or control this data.

  • Google Analytics 4 — only active if you accept cookies via the banner. Collects anonymised usage data (pages visited, device type, approximate location). See Google's Privacy Policy.
  • Google Fonts — loads typefaces from fonts.googleapis.com on every page load, which transmits your IP address to Google. See Google Fonts Privacy FAQ.

Your rights

If you are in the EEA, the UK, or another jurisdiction with applicable privacy law, you have the right to access, rectify, or erase the review data we hold about you, and to lodge a complaint with your local data protection authority.

Email [email protected] — we will respond within 30 days.


Updates to this policy

We may update this policy occasionally. The "last updated" date at the top of this page will reflect any changes. Continued use of the site after changes constitutes acceptance of the updated policy.